At Pure & Present, everything revolves around a deep love for textiles and the craftsmanship that brings them to life.
Our founder, Peter Parmentier, grew up in the heart of Belgium’s textile region – the Leie valley near Kortrijk – where flax cultivation and textile production are deeply woven into the cultural fabric. It was here that his passion for fabrics and the rich traditions of textile-making was born.
Peter began his career in the carpet industry before moving on to work with several local weaving mills, specializing in high-quality fabrics. With deep technical knowledge of weaving and extensive international experience in design fabric sales, Peter forms the perfect bridge between tradition and innovation. His expertise is the foundation of a unique approach that blends aesthetics, sustainability, and quality in every creation.
At Pure & Present, we combine traditional values with contemporary design. Our textiles are not only timeless and beautiful but also functional and sustainable. Each collection is a reflection of craftsmanship, passion, and meticulous attention to detail, designed to exceed the expectations of customers worldwide.
Pure & Present is more than a brand – it’s a story rooted in a rich textile heritage, fueled by passion, and driven by a vision to unite simplicity and beauty.
Located in the heart of the textile region, our office and warehouse allow us to work closely with local partners and ensure swift coordination between production and finishing. This enables us to deliver fast and responsive service to our customers.
Welcome to our world – where tradition meets innovation.
